DESIGN PROCESS

Kickoff

25. März 2015
teambild

meet people from Kenya

HEAR

29. März 2015

Goals: – who to talk to – how to gain emphathy – how to capture stories

Recognize existing knowledge

7. April 2015
Bildschirmfoto 2015-05-06 um 20.30.31

On Climate Change: Global, Germany, Kenya

Identify a design challenge: Cluster problems

15. April 2015
Bildschirmfoto 2015-05-06 um 20.29.22

Tabel seperated in Global, Germany, Kenya: Problems, causes, affected people, solution approaches, possible design challenge, comments of the team, people to speak with.

Identify a design challenge: vote for challenge

20. April 2015
Bildschirmfoto 2015-05-06 um 20.57.50

Three Challenges: plastic trash, climate refugees, sustainable transport Criteria: 1. a change in daily behaviour 2. both countries concerning 3. proof of concept 4. motivation/interest 5. important manner of Climate Change http://de.padlet.com/wall/tjhtz127lo4w  

Identify people to speak with

21. April 2015

Experts, people to learn from… Our Partners from Kenya!

Identify a design challenge: recognize existing knowledge

21. April 2015
Bildschirmfoto 2015-05-06 um 21.03.29

On the topics Plastic trash, climate Refugees, sustainable Transport

Choose research methods

22. April 2015
Bildschirmfoto 2015-05-06 um 21.07.01

method 1: group interview method 2: in context immersion method 3: self-documentaion method 4: community-driven discovery method 5: expert interviews method 6: seek inspiration in new places

Develop an research guide

23. April 2015

method 1: Interview guide (open specific, go broad, probe deep) method 2: sacrifical concepts method 3: Interview techniques (show me, draw it, 5 whys, think aloud)

CREATE

6. Mai 2015

Goals: – making sense of data – identifying patterns – defining opportunities – creating solutions

Present research

7. Mai 2015
10923202_10153215924755502_3247445313969104955_n

method 1: share stories method 2: fishbone-diagramm method 3: denkhüte

Identify patterns – finde one challenge

8. Mai 2015
Bildschirmfoto 2015-05-19 um 20.34.26

method 1: extract insights method 2: find themes method 3: create frameworks method 4: world Cafe method 5: comparison method 6: four fields board

Brainstorm new solutions

11. Mai 2015
Bildschirmfoto 2015-05-19 um 20.39.48

Brainstorm rules: » Defer judgment » Encourage wild ideas » Build on the ideas of others » Stay focused on topic » Be visual » One conversation at a time » Go for quantity

Vote for one idea and challenge

18. Mai 2015
Bildschirmfoto 2015-05-19 um 20.47.00

Transmedia orientated Storytelling campaign to increase awareness on fairtrade flowers Second rated idea: Exhibition „Be Fantastic – Don’t Do Plastics“      

Develop a Transmedia Storytelling Campaign

18. Mai 2015
transmedia storytelling campaign

Which content on which platforms?

Develop Stories

25. Mai 2015
decide for a story

Team 1: Christiane, Anja Team 2: Nadine, Mileen Team 3: Sophie, Maria Team 4: Fred, Marius, Stefan

Communication Goal

1. Juni 2015
Communication Goal

– Create awareness – people look for FairTrade flowers – people ask about origin and conditions

Develop Core-Stories & Environment Day Event

5. Juni 2015
environment day

- Present Stories – Develop Core-Stories / Characters / Conflicts – Create a poster for Environment Day

Discuss new Core-Stories

8. Juni 2015
new stories

#WeAreHector #The way of the rose #Infographic about the way of a rose

final Core-Story & Story-Canvas

15. Juni 2015
core-story

Hero: Victor (little kenyan boy) He faces different conflict by following the way of a rose. Visualized as a Scrollstory.

Scrollstory & Data for Infographics

22. Juni 2015
scrollstory

Three teams: Story-Team Infographic-Team Data-Team

Last Feedback

29. Juni 2015
scrollstory

– Scrollstory – Infographics – Data – presentation process

Prepare Presentation

6. Juli 2015
prepare presentation

Final Presentation

10. Juli 2015
Bildschirmfoto 2015-07-01 um 17.17.45

DELIVER

28. August 2015

Schreibe einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind mit * markiert


*

Du kannst folgende HTML-Tags benutzen: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>